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Nov 01, 2017 introduction to digital marketing by rawzaba halabi published on november 1, 2017 digital marketing is an essential element of a business marketing plan, especially with the increased demand for doing business online. Traditional marketing starts with the orientation of the enterprise around customer needs. More detail on these categories can be found in the later entry on the marketing plan. These devices bring communication, commerce, and interaction to a whole new level and they create tremendous opportunities for marketers. It will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects. Opresnik also was chosen to be the coauthor with phil kotler and gary armstrong of the global edition of marketing.
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